To show how the rule of
70 is derived, let us first write out the compound growth formula for a
given number Z that grows at the rate of g per period continuously
for T periods:
Z(1+g)T
For Z to double, we
can apply the above formula such that:
Z(1+g)T =
2Z
Since Z appears on
both sides of the equation, they cancel out. We can then solve for
the number of periods to double, i.e., T, by taking natural logs of both
sides. The above expression becomes:
T*log(1+g) = log2,
or
T = 0.69 / log(1+g)
Recall that based on the
first-order Taylor Series expansion, we can approximate log (1+g)
by g in this situation. Therefore, we can roughly write
out the last equation as:
T =~ 0.70 / g
Since g is in percentage
term, we can simply rewrite the "rule of 70" as:
T =~ 70 / g%
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