This
introductory course aims at developing a foundation for the
advanced courses in marketing. It will acquaint students with
the concepts, principles, theories, and role of marketing in
contemporary business and society. Students are expected to
learn the required skills to analyze a market, develop a
marketing plan, and implement and control the plan from a
managerial perspective. Emphasis will be given on understanding
the theory and the practice of marketing in real life.
The course
aims at providing an understanding of international marketing
from a global perspective. Class discussion will include
topics like analyzing global markets, developing global
marketing strategies, designing global marketing programs, and
managing global marketing efforts. Understanding the marketing
process in international context is the focus of the
class.
This is an
advanced course in marketing designed for students who had
previous formal academic training in marketing. The course aims
at developing a managerial perspective in decision making. This
is attained through case analysis/presentation and
reading/discussion of articles in marketing and other functional
areas of business. Cases provide real life exposure and readings
impart theoretical foundation in the discipline.
The course
aims at providing an understanding of international business
from a global and multinational management perspective.
Discussion will include the environment, theories, institutions,
and dynamics of international business. Focus will be given on
the strategy and operations of the multinationals in a changing
global economy. Both theory and practice will be discussed.
The course aims at providing
an understanding of international business from a global and
multinational management perspective. Discussion will include
the environment, theories, institutions, and dynamics of
international business. Focus will be given on the strategy and
operations of the multinationals in a changing global economy.
Both theory and practice will be discussed.
Texas A&M
University - Corpus Christi
Dr. A. N. M. Waheeduzzaman Professor of Marketing and
International Business
Texas A&M University-Corpus Christi
College of Business
6300 Ocean Drive
Corpus Christi,
Texas 78412
USA
Email: waheed@tamucc.edu
Telephone: 361-825-6014
Fax: 361-825-5609