Do-it-yourself home improvement? More like make it yourself. Lowe’s new 3D-printing stations at a New York City store mark the chain’s bid to unlock the profit potential of products that reflect a shopper’s distinct imprint and tastes.
Dubbed Bespoke Designs, the 3D-scanning and printing service — with products designed exclusively for Lowe’s LOW -3.18%by 3DShook, and in partnership with Voodoo Manufacturing — now being piloted in the Lowe’s store in Manhattan’s Chelsea neighborhood enables shoppers to design and produce customized products, from lamps to doorknobs, and hard-to-find replacement parts to “make your home uniquely yours,” the retailer says.
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